I design how experiences behave, using interaction, motion, and visual systems to make complex ideas easier to understand.
My work spans AI products, digital interfaces, and experiences that connect physical and digital environments. I’m especially drawn to problems where the behavior is still being defined and design can bring structure to something ambiguous.
how i think
I usually start a puzzle by finding the edges. Once the boundaries are clear, I look for anchors, build smaller clusters, and gradually connect them into a whole.
I tend to approach design the same way. I start by understanding the constraints, identify the decisions that matter most, then build enough structure for the rest of the experience to come together.
Experience
Digital and physical experiences across interaction, UI, motion, and production.
Led the visual direction for a 350+ attendee summit and directed a 10-person creative team across digital, print, merchandise, and the live event environment. The identity was carried forward into the following summit.
Led research for a proactive Google Assistant experience, turning 12 interviews and 661 data points into key insights, design principles, and interaction directions for the team.
Led UX research for China Telecom’s 5G cloud gaming project, from interview planning and usability testing to stakeholder communication and reporting. I also supported research and interaction design for Lenovo and Bank of Communications.
